Future of Marketing Operations: Tops Predictions for 2023
As a marketing operations professional, it's important to stay ahead of the curve when it comes to industry trends and developments. With the fast-paced nature of the field, it can be difficult to predict what the future holds, but by staying informed, we can be better prepared to navigate the changes ahead. In this blog post, I'll be sharing my top three predictions for marketing operations in 2023, and what they mean for those of us in the industry.
Prediction 1: The movement towards "revenue operations"
One trend that we're seeing in the field of marketing operations is the increasing use of the term "revenue operations." This shift in terminology reflects the expanding role of marketing operations professionals, who are now being asked to take on a greater role in driving revenue for their organizations. While marketing operations alone does not cover everything that MOps professionals are doing, operationalizing the full end-to-end business sales cycle is becoming more important, and anything less causes friction internally and externally.
Prediction 2: More senior-level roles
Another trend that we're seeing in the field of marketing operations is an increasing number of senior-level roles. With the current state of business, we're seeing mass layoffs in the tech space specifically, causing companies to zoom in and invest more in operations. Companies that are thriving, or even “holding on” right now have at least one thing in common: tight and efficient operations. Because of this, I predict that senior-level marketing and revenue operation roles will be popping up more on the job boards. This is a positive development for those of us in the industry, as it provides more opportunities for advancement and leadership.
Prediction 3: Movement towards short-form video content
Finally, we're seeing a trend towards the use of short-form video content, such as YouTube Shorts, Instagram Reels, and TikTok. While LinkedIn will still be used, operations professionals will venture out to platforms like TikTok and YouTube Shorts to showcase their authentic side. Tying in authenticity and professionalism will be huge, and this will be a great way to connect with new audiences. Short-form video content is becoming more relevant and common, and it's important for marketing operations professionals to stay up-to-date with the latest trends in this area.
Closing Thoughts
As a marketing operations professional, staying informed about the latest trends and developments in the industry is essential. By understanding the movement towards "revenue operations," the increase in senior-level roles, and the trend towards short-form video content, we can be better prepared to navigate the changes ahead. While these predictions are not set in stone, they are trends to keep an eye on as they are likely to shape the future of the industry. Stay informed, stay current and be the best in your field. Contact us for information on how we can help you streamline your operations.
